Table of Contents
Quick Answer
Webinars are still the #1 MQL-to-SQL converter in B2B (after demos). AI cuts production from 20 hours to 6 — research, outline, slides, speaker script, promo emails, and follow-up all assisted.
- 45-60 minutes: 40 min content + 15 min Q&A
- Convert 10-25% of registrations to attendees
- Convert 5-15% of attendees to SQLs
What You'll Need
- Topic tied to buyer's pain
- Co-host or guest (2x engagement)
- Webinar platform (Zoom Webinar, Goldcast, Livestorm)
- AI: Claude for script, Gamma for slides
- Promotion: 3 emails + LinkedIn + paid
Steps
- Pick a sharp topic. Formula: "How [Persona] Can [Outcome] in [Timeframe]." Specific > generic.
- Invite a co-host. Customer, partner, or industry expert — doubles registrations.
- Outline with AI. 5-7 sections, 5-8 minutes each. 1 interactive poll every 15 minutes.
- Generate slides with Gamma. Prompt-driven AI slide deck in 10 minutes.
- Write speaker notes. Prompt: "Write conversational speaker notes for these slides. 2-3 sentences per slide. Include 1 story per section."
- Prepare 10 Q&A answers. Anticipate audience questions, draft answers in advance.
- Build 3-email promo sequence + landing page. T-14 days, T-7, T-1.
- Run the webinar + follow up. 24 hours after: send replay + resources + booking link.
Slide Prompt (Gamma)
code
Create a 30-slide deck for a B2B webinar.
Title: [Webinar title]
Audience: [Persona]
Voice: Confident, specific, no jargon
Structure:
- Intro (3 slides)
- The Problem (4 slides)
- Framework Overview (3 slides)
- Step 1-5 (3 slides each = 15 slides)
- Case Example (2 slides)
- Q&A / CTA (3 slides)
Design: Clean, modern, brand colors [#hex].
Promo Email Sequence
code
T-14 days:
Subject: [Webinar Title] — [Date]
Body: Announcement + 3 benefits + register CTA
T-7 days:
Subject: In one week: [Topic]
Body: Social proof (past attendees' quote) + register CTA
T-1 day:
Subject: Tomorrow at [Time]
Body: Calendar link + what to prepare + register CTA
T+1 hour (post-event):
Subject: Missed it? Full replay inside
Body: Replay link + 3-bullet summary + book a call CTA
Common Mistakes
- Topic too broad — "Digital Marketing in 2026" = low sign-ups
- Over-pitching in first 20 minutes — attendees drop off
- No interactive polls — engagement rate halves
- No follow-up sequence — lose 60% of potential SQLs
- Publishing without repurposing (clips, blog, YouTube)
Top Tools
| Tool | Best For | Pricing |
|---|---|---|
| Zoom Webinar | Reliable, mainstream | $89/mo |
| Goldcast | Marketing-first webinars | $599/mo |
| Livestorm | Evergreen + live | $99/mo |
| Gamma | AI slide decks | $10/mo |
| Claude 3.5 | Script + Q&A prep | $20/mo |
Conclusion + CTA
Webinars still convert because they're synchronous and intimate. AI removes the 3-week production grind that keeps most teams from running more than 2-3 per year.
Pick a topic this week. Outline Monday, build slides Tuesday with Gamma, promote Wednesday. Run live in 14 days.